“Adding a Donate button to a Page will give a [Not for Profit] a consistent place to collect donations, even as they update their page’s content. Including a Donate button on a post will give people an easy way to donate directly from the News Feed”. The newest iteration of the button, the version launching today, integrates on-site payment, allowing users to complete contributions on Facebook. According to Vice President of Product Management with Facebook, the revamped Donate button should increase the number of spontaneous donations made by users simply because they identify with a cause and are reminded of it constantly.
In addition to the new fundraising page, Facebook is also expanding its Donate button. Facebook’s donation experience keeps users in the same window, page, or post, they’re viewing; they’re never redirected.
The launch is supposed to encourage additional nonprofits to sign up for the new features in 2016.
As of Wednesday, fundraisers and the new Donate button are being used by at least three nonprofit partners – Mercy Corps, the National Multiple Sclerosis Society and World Wildlife Fund.
The social network said that they have seen that when people take action, lives are changed, and the company believes that it can do more to enable these connections.
The Facebook Social Good team also has created Safety Check, which makes it easy to tell loved ones that you’re safe on Facebook during a time of crisis, such as last week’s terrorist attacks in Paris, launched after the Nepal earthquakes this past spring. By the end of the year, we’ll be able to see if the first organizations using the new Facebook tools had greater success. The Menlo Park social network is now not charging its partners for using the tool, but it will eventually introduce a fee to cover operating costs.
Facebook plans to make the fundraising tools available to other U.S.-based nonprofits soon and beyond the U.S.by next year.