Jawadi Vimalamma, 36, looks admiringly at her cell phone. It’s a simple device that can only be used to send or receive a call or a text message. Yet to the farmer from the village of Janampet, located 150 km away from Hyderabad, capital of the southern Indian state of Telangana, it symbolises a wealth of knowledge that changed her life.
Her phone is fitted with what the farmers call a GreenSIM, which sends her daily updates on the weather, health tips or agricultural advice. Three years ago, a single message on this mobile alerted Vimalamma to the benefits of crop rotation.
“My profits have increased from 5,000 to 20,000 rupees (80-232 dollars) each season,” says the smallholder farmer, who now grows rice, corn, millet and peanuts on her three-acre plot, instead of relying on a single crop for her livelihood.