Predictably marketed as ‘The Justin Bieber of the classical world’, the talented 39-year-old has been a star on YouTube, with various online performances of Beethoven, Rachmaninoff and Schubert attracting more than 44 million views in total.
Lisitsa, who started playing the piano at the age of three, has previously been self-managed and self-promoted but has now joined the Decca stable of musicians and will play in London on June 19th. The concert will be recorded and released first as digital-only download and then as a CD. The concert will also be streamed live via YouTube.
Lisitsa, who trained at the Kiev Conservatory, said: “I could not have done this without all my online fans around the world. Their reactions tell me every day that I am doing the right thing and that’s the best reward for my hard work. Now I want to say thank you and give them a great concert live and online.”
Lisitsa fans will be able to vote online to decide what she will play in the slightly grander setting of the Royal Albert Hall.