CANON TO ENTER MIRRORLESS CAMERA MARKET FROM SEPTEMBER

Canon Inc said on Monday it would sell its first mirrorless camera from mid-September in a bid to tap a growing market for small, interchangeable-lens cameras that rival Nikon Corp entered last year.

Canon will manufacture 100,000 of the cameras a month, the company said in a statement.

Mirrorless models have large sensors, providing good picture quality, but no optical viewfinders. That enables manufacturers to keep the camera body smaller and lighter.

In Japan, where consumers tend to value easily portable products, mirrorless cameras account for around a third of all interchangeable lens models. In the United States, their market share is closer to a tenth.

For the full article: Reuters

 

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